There are many ways to market your brand or business, but making use of SEO to be easily found or rank highly on search engines like Google is one of the best ways to get more leads and sales.
In this article, I will break down for you everything. We are going to see what SEO really means, why it is important, and how it works.
Let’s dive into it!
What is SEO?
SEO stands for search engine optimization, which is a digital marketing strategy that focuses on optimizing your website’s presence in search results on search engines like Google to acquire targeted traffic. In other words, SEO involves making changes or designing your website structure and content to make it attractive to search engines (SEO-friendly).
Search engines deliver search results that are only relevant to what the user is looking for. This is done by the search engine scanning or as they like to say ‘crawling’ through the website to better understand what the website is about. Search engines use ‘spiders’ to collect all kinds of information about your website including the pages. This enables them to easily determine whether to serve a user with a page on your website. They check the page speed, title tags, social signals, internal linking, backlinks, and so on. It also helps it deliver results that are as relevant as possible to certain topics or keywords. When your website is user friendly, that is, it is easier to navigate and read through, it will rank higher on the search engine results which in turn results in more clicks.
There are many ranking factors used by Google in their algorithm, as well as actions that can be taken to try to optimize a website. There are both on-page and off-page ranking factors that determine how well your site is optimized, and therefore how well it ranks.
Factors that impact your SEO Ranking
Content is very important in helping your brand connect with the website visitors as well as attracting the search engines. When you have engaging and effective content on your website, your visitors are likely to spend more time on your website. Similarly, the more the quality and relevance of your website are, the more likely the search engines will rank your website higher in the search results. The secret to good and engaging content that will attract both your website visitors and search engines is to have a variety of content types that are very relevant to what your audience may be looking for on your website.
Some of the content types you can use to improve the effectiveness and quality of the content on your website include:
Another important thing to consider when developing content for your website is the use of keywords and key phrases. These are words that help the search engine deliver relevant search results to the users. Therefore, you should be able to predict key phrases that a user might type when looking for relevant information, service, or products related to what your business or brand offers. When your content is centered around these keywords, chances are that you will rank higher whenever these keywords are used on the search engine by users.
This is an SEO tactic done on your website giving you complete control and allowing you to adjust them over time to go in line with the best SEO practices at that time.
Here are some of the On-Page SEO factors that can help improve your SEO rankings:
These are SEO tactics done off your website. Some of the off-page SEO factors that affect your search engine rankings include:
Given you have no direct control over what happens outside your website, having quality content that provides value to your website visitors is the way to go. The more compulsive and appropriate your content is, the more likely others will share it on social media.
SEO is best done in partnership with web design, and improving your web design doesn’t have to be difficult. In our next article on SEO, we will provide you with a complete guide to improve the SEO of your website.