Taking your next marketing campaign on the road, through a roadshow truck caravan is an effective growth and marketing strategy. Whether you’re just launching a new product or brand into a different market or region (expansion). Whether you are looking to boost your sales or brand awareness in existing markets. Marketing caravans are a tried and tested way to get you some visibility.
At MediaForce Communications, we are able to put together a roadshow caravan campaign for your product or brand.
It is not just about the noise, music, and colorful branding. A roadshow truck is more than a rolling box of loud music on wheels. Here is what you need to get your campaign started.
A successful public awareness/marketing campaign requires strategic planning and resources. It is important to plan your routes well to match convergence points such as market centers, key road intersections, shopping centers, and high-population residential areas.
Moreover, it is also very important to be in touch with all licensing and security agencies before embarking on your campaign.
Eventually, when the rubber meets the road, your entire team should be in sync with the strategy and messaging, to ensure that the campaign is delivered efficiently throughout all its stops. For campaigns that involve direct sales, ensure to carry a few units of the brand/product in question for sampling, sales, or distribution along the route. This goes a long way in enhancing product knowledge.
Catch them all: Deploy multiple marketing approaches
It is important to synchronize your marketing efforts through multiple channels so that the message gets to more eyes and years in the lifetime of your marketing exercise. Furthermore, there’s no such thing as too much marketing or publicity. Every roadshow campaign is an absolutely important sales opportunity.