ABOUT THE CLIENT
The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
GIZ works worldwide for a future worth living and Africa is a key focus of GIZ's international cooperation. Together with partners such as governments, non-governmental organisations and the private sector, we strengthen the economy and jobs, promote peace, climate and environmental protection, and support digital transformation – thereby making a tangible difference to people's lives for a sustainable and secure future. GIZ operates in 40 African countries.
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SERVICES
The challenge
Promoting international cooperation worldwide
GIZ engaged MediaForce, a long-term partner, to develop compelling communication materials that effectively showcase the objectives, context, and achievements of the EAC Women in Trade Champions Initiative. Central to this work is the documentation of the impact journeys of 16 East African Women in Trade Champions (EAWiTC), highlighting their experiences, progress, and contributions within the regional trade ecosystem.
The resulting outputs, primarily high-quality photography complemented by video content, are designed for dissemination across digital, print, and exhibition platforms, as well as inclusion in EAC-branded diaries. Collectively, these materials aim to raise awareness, inspire broader audiences, and strengthen stakeholder engagement and support for women’s participation in trade across East Africa.
