GROOTS Kenya is a national association of organized women-led community-based organizations and self-help groups. Founded in 1995 after the fourth UN Conference on Women in Beijing, China; GROOTS Kenya’s mission is to facilitate grassroots women and their communities to effectively and directly participate in development processes through movement building, leadership, and advocacy. Its vision is to have ‘a society in which women and their communities participate effectively in their development.
The “Accelerating Rural Women’s Access to Agricultural Markets and Trade” project was a four-year initiative that was launched in July 2012 funded from the Japan Social Development Fund (JSDF) through the World Bank, Kenya office and implemented by GROOTS Kenya.
The geographical scope of the assignment was in four (4) sub-counties namely: Kuresoi North and Kuresoi South sub-counties within Nakuru County and Kitui Central, Kitui Rural in Kitui County. The scope and content of the documentary were to cover the following aspects: