Wamae & Allen is a premier full-service law firm with a strong tradition of depth and value to the practice of law and service delivery to clients. Headquartered in Nairobi, the firm skillfully and aggressively represents clients throughout the country.
A dull brand identity, limited online visibility and poor lead generation results.
Wamae & Allen had developed a website (previewed above) with a local agency, but despite the firm’s success, it was not getting leads from the internet. Website traffic was minimal, the design was not user friendly and content was outdated. Faced with these difficulties, the firm contact us to see what could be done to improve the situation.
We recommended a complete refresh of their image— logo refresh, website revamp, new brand identity, the whole gamut— to better reflect their unique spirit – RESPONSIVE. ACCURATE. INNOVATIVE. NEGOTIATORS.
The firm refreshed the logo using their internal team. Then we took it from there to handle the rest. The visual aesthetic set on the logo would go on to inform all our work, from business cards, email footers to company profile, website and everything in between.
Web design & development
Scope and preproduction
We dug up the data of their previous website, studied the behaviour of the site’s users. Which pages did they visit, which were ignored, and why? Our analysis allowed us to identify key user requirements. These insights, combined with Wamae & Allen business development goals, informed the content architecture and the UX/UI design. After this process, we submitted a technical review of the old site and a design wireframe of our vision of the new site.
Wireframes approved and contract secured, it was time to begin designing. We started integrating the new branding, the new logo, and all that optimistic blue colouring into live webpages.
We developed an intuitive navigation to help clients find the lawyer they need with the fewest of clicks. We fine-tuned the search and practice areas, to create a seamless user-experience across the site.
The new site looks good on any screen so that when a busy entrepreneur checks it out from their smartphone the experience is every bit as good as a desktop. Any device, any screen size, and any browser, we design for a multiscreen world.
Bright, bold portraits for a brilliant team. We edited the photos with care, bumping up the blues to create pictures that reinforce the brand.