Media campaign
About the client
The National Commission and Integration Commission (NCIC)
The National Cohesion and Integration Commission (NCIC) is a statutory body established under the National Cohesion and Integration Act No.12 of 2008. The establishment of NCIC recognized the need for a national institution to promote national identity and values, mitigate ethno-political competition and ethnically motivated violence, eliminate discrimination on ethnic, racial and religious basis and promote national reconciliation and healing.
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The Brief
The objective of the assignment
We were tasked to produce 4 messages in 4 different languages, voice-over, edit and translate 16 (sixteen), creative 45 seconds audios that address the objectives herein set out, through the lens of peace, cohesion and social issues surrounding COVID-19, that resonate with the public:
- Pre-production scoping out of the project.
- consultation with NCIC and GIZ team.
- Conceptualization scriptwriting of the message
- Presentation and approval from NCIC/GIZ team
- The production itself: voice-overs, translation, developing the storyboard, production, music rights and post-production editing. Responsible for arranging and managing all voice-overs, including seeking permission where necessary.
- Presentation of the products to the NCIC/GIZ team for feedback and validation
- Finalization and presentation of the products
The product format of broadcast standard. The audio quantity shall be 1x Master CD with all 16audios and a backup on external hard drive 16 x Data CD for media distribution, 1 x CD with social media formats of all audio.
Scripts, and voice-overs for community radios, translated into English, Swahili, Sheng, and Somali languages.
- Date
- August 24, 2020
About the client The National Commission and Integration Commission (NCIC) The National Cohesion and Integration Commission (NCIC) is a statutory body established under the National Cohesion […]
