Media campaign

About the client

The National Commission and Integration Commission (NCIC)

The National Cohesion and Integration Commission (NCIC) is a statutory body established under the National Cohesion and Integration Act No.12 of 2008. The establishment of NCIC recognized the need for a national institution to promote national identity and values, mitigate ethno-political competition and ethnically motivated violence, eliminate discrimination on ethnic, racial and religious basis and promote national reconciliation and healing.

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The Brief

 

 


The objective of the assignment

We were tasked to produce 4 messages in 4 different languages, voice-over, edit and translate 16 (sixteen), creative 45 seconds audios that address the objectives herein set out, through the lens of peace, cohesion and social issues surrounding COVID-19, that resonate with the public:

  1. Pre-production scoping out of the project.
  2. consultation with NCIC and GIZ team.
  3. Conceptualization scriptwriting of the message
  4. Presentation and approval from NCIC/GIZ team
  5. The production itself: voice-overs, translation, developing the storyboard, production, music rights and post-production editing. Responsible for arranging and managing all voice-overs, including seeking permission where necessary.
  6. Presentation of the products to the NCIC/GIZ team for feedback and validation
  7. Finalization and presentation of the products

The product format of broadcast standard. The audio quantity shall be 1x Master CD with all 16audios and a backup on external hard drive 16 x Data CD for media distribution, 1 x CD with social media formats of all audio.

Scripts, and voice-overs for community radios, translated into English, Swahili, Sheng, and Somali languages.

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