IEBC voter awareness and education

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About the client

The Independent Electoral and Boundaries Commission (IEBC)

The Independent Electoral and Boundaries Commission (IEBC) is an independent regulatory agency that was founded in 2011 in a provision of the 2010 constitution and the Independent Electoral and Boundaries Commission Act in the Constitution of Kenya. The Commission is responsible for conducting or supervising referendum and elections to any elective body or office established by the Constitution, and any other elections as prescribed by an Act of Parliament...

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The Brief

IEBC selected MediaForce in 2017 to develop an animation advert to increase public participation in the electoral process and encourage people to exercise their civic rights in the 2017 general elcections. Animation helps improve communication with the target audience. Not everyone will read pages and pages of text to understand the message, but most people will watch an interesting animated video. The animation explains the voting process showing what is expected of the voters when they arrive at the polling station.

Results & Realizations

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