GROOTS is a national movement of grassroots women-led community-based groups (CBOs) and Self-Help Groups (SHGs) in Kenya. GROOTS Kenya has invested in nearly 2,500 women-led groups across 14 counties out of the 47 where they have direct presence. Founded in 1995 after the fourth UN Conference on Women in Beijing, China, GROOTS Kenya began as a response to the lack of visibility of grassroots women in development processes and decision-making forums that affect them and their communities.
Groots Kenya Association has not had a website for a long time. When time came for the assignment we got the call. They needed both design and development services.