Founded in 2006, BFA is a global consulting firm specializing in using finance to create solutions for low-income people.  Their clients are financial institutions, technology companies, donors, investors and policymakers. BFA is headquartered in Boston, USA but has satellite offices in Delhi, New York, Nairobi and Medellin.

the project

BFA’s old website was a long scroll-page website that did not do a good job of reflecting their projects, insights, or services.  The backend modules for updating the website also needed total overhaul. Overall BFA felt that their site needed an experienced UX/UI designer to accomplish their revamp objectives including:

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Improve overall site architecture and navigation

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Create a highly usable, searchable and browse-able projects and publications catalogue with easy social sharing options

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Reorganize and expand current blog for enhanced search and browse-ability of content

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Create a more user-friendly UX/UI

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Implement a fully responsive solution backed by WordPress CMS

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Manage an ongoing SEO and paid search strategy to increase awareness and drive conversions

 

THE results

After 3 months of work, a new website has come to life. The new website is a fresh, engaging user experience that makes it intuitive to find content. The page designs are media-centric with plenty of breathing room to let big images and video make a bold impression.

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