Founded in 2006, BFA is a global consulting firm leveraging finance and technology to innovate solutions for a sustainable and equitable world where people have agency over their future and their most pressing challenges are pro-actively addressed in a timely manner. Through knowledge, skills, and experience the firm harnesses data science, economic analyses, financial tools, artificial intelligence, human-centered design, and lean product development.
BFA’s old website was a long scroll-page website that did not do a good job of reflecting their projects, insights, or services. New users or users unfamiliar with the website layout found it difficult to discover more about BFA’s projects, and a non-intuitive site layout exacerbated the problem. The backend module for updating the website also needed a total overhaul, and overall BFA felt that their site needed an experienced UX/UI designer to get the job done. We got the call.
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